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What is content strategy?

Your content strategy details your plan to use content in a way that moves you closer to your business goals. It's essentially a roadmap for all of your content marketing efforts and can be included in a more comprehensive marketing strategy.

What is a strategic plan?

A strategic plan is a dynamic document or presentation that details your company’s present situation, outlines your future plans, and shows you how the company can get there. You can take many approaches to the process and consider differing ideas about what needs to go into it, but some general concepts stand.

How do you plan a content strategy?

This is a crucial part of the planning phase of content strategy. This is especially important for those who are new to marketing. By knowing your target audience, you can produce more relevant and valuable content that they'll want to read and convert on. Collect data and analyze it to find patterns.

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